Wetnose for health furry friends,
and an experience that works for you, too

Cats only ever want the box their new toy came in. It seems impossible to find the perfect toy for cats with picky and firm tastes. However, we need to provide indoor cats with new toys that constantly stimulate curiosity and entertain them during their daily life. Playing with toys for cats is an essential activity to maintain their wild nature, relieve stress, and release accumulated energy.

WWAKEUP products are carefully considered to provide a solution to the problem of hoarding toys that cats don't use. WWAKEUP looked for creative ways to respond to the needs of objects designed for cats to emphasize the act of sharing life with humans, not only considering their psychology, perception, and morphology.

Wetnose, a pet lifestyle brand in Busan, Korea was the first that came to mind for this solution. Its name means "moist nose" which represents the health of our furry friends. The brand provides handmade, natural, and comfortable items which demonstrate an unmatched attention to detail and uniqueness.

Partnering with Wetnose, our first collection was created by connecting cats and people through thoughtful design and integrating harmoniously with our surroundings while adding a unique touch.

WWAKEUP appreciates interpreting our space through the eyes of a different creature that inhabits space completely differently and learns new perspectives and creativity from cats. As boxes or paper bags are not waste, they can be the best toys for cats. Similarly, these handcrafted cat toys can become beautiful objects and decorations for humans. Our selection of bright and colorful cat toys will provide endless amusement during your daily games. Offered in a range of colors and sizes ready to be mixed and matched, explore our collection and transform your space with rich texture, color, and pattern. When they are not in use, hang them on the wall for decoration, from a curtain rack, or on a door handle. Wake up and see your home at a different scale, just like your cats do.

→ Discover the Collection